Post by account_disabled on Mar 6, 2024 6:14:26 GMT
Especially in the B2B sector, commercial relationships can last years and involve substantial investments. For this reason, purchasing processes require long times and a series of research, investigations and contacts between buyers and potential suppliers. Content marketing helps streamline the steps prospects take independently, before coming into direct contact with the company, but also consolidates win-win relationships. Find out more in this article! Content marketing to create relationships with prospects and customers Are you looking for an effective strategy to build solid relationships with your customers and prospects? Content marketing is the right answer for B2B companies , because it allows you to attract organic traffic - made up of potential customers - generate leads and engage contacts through useful and valuable content .
To find out about the other benefits, read all our pills by clicking here! Trust is Germany Phone Number an essential component in business relationships ; when they are informative and not aimed only at sales, the contents demonstrate to users that the company is willing to help them, supporting them throughout the buyer's journey . As we said, content marketing helps increase traffic to a business website and convert visitors into leads . With lead nurturing strategies , it is then possible to follow the path until the transition to the sales force , which finds in the contents a valid support for interactions with prospects.
content marketing New Call-to-action What can be done to continue to demonstrate closeness to customers after the purchase and retain them? Contents are crucial tools for enhancing acquired customers , because they strengthen trust in the company and increase upselling and cross-selling opportunities . Customer retention is an aspect that should not be underestimated in B2B strategies; Let's analyze some data in the next paragraph! B2B content marketing pills - statistics For 61% of small and medium-sized businesses , half of their revenue comes from sales to existing customers (source: BIA Kelsey ) On average, the value of a loyal customer is 10 times greater than that of their first purchase (source: Marketing Tech Blog ) 60 % of customers appreciate the content sent by companies, if it is relevant.
To find out about the other benefits, read all our pills by clicking here! Trust is Germany Phone Number an essential component in business relationships ; when they are informative and not aimed only at sales, the contents demonstrate to users that the company is willing to help them, supporting them throughout the buyer's journey . As we said, content marketing helps increase traffic to a business website and convert visitors into leads . With lead nurturing strategies , it is then possible to follow the path until the transition to the sales force , which finds in the contents a valid support for interactions with prospects.
content marketing New Call-to-action What can be done to continue to demonstrate closeness to customers after the purchase and retain them? Contents are crucial tools for enhancing acquired customers , because they strengthen trust in the company and increase upselling and cross-selling opportunities . Customer retention is an aspect that should not be underestimated in B2B strategies; Let's analyze some data in the next paragraph! B2B content marketing pills - statistics For 61% of small and medium-sized businesses , half of their revenue comes from sales to existing customers (source: BIA Kelsey ) On average, the value of a loyal customer is 10 times greater than that of their first purchase (source: Marketing Tech Blog ) 60 % of customers appreciate the content sent by companies, if it is relevant.